Why is Genuine Crafter
trustworthy?
Since 2020,
our solutions have been trusted by
Apple,
Donner Music,
”Chinese Justin Bieber”
and so can you
We collaborated with Apple to develop App Design Strategy
In collaboration with Apple, we helped develop a mobile app concept for the Academy of Art University focused on student connection, community, and career support.
From strategic UX thinking to concept development, our team crafted a seamless digital ecosystem around four key pillars: Social, Explore, Dashboard, and Career. The prototype was voted Best Pitch Delivery by Apple’s judging panel and is currently in development.
This project showcases our strength in digital experience strategy, education-tech innovation, and Gen Z audience insight.
1M+
Built Fanbase Organically
🎬
10K+
posts
Created Fan Content
🌟
80M+
views
Generated Online Exposure
🔥
loyal fans
Here’s how we helped
”Chinese Justin Bieber” Hua Chenyu win in the Chinese Market
Before algorithms ruled the game, fandoms did.
When Hua Chenyu—known by fans as the “Chinese Justin Bieber”—rose to stardom, we weren’t just watching, we were helping shape the wave. Our team ran one of his most influential fan communities, created content that trended across platforms, and leveraged fan behavior patterns to build momentum that even the labels paid attention to.
🌟 Built a Loyal Fan Base from the inside
We operated one of Hua Chenyu’s largest fan sites, growing it to over 1 million followers. As fans ourselves, we knew what resonated. From meme formats to stan lingo, we built emotional stickiness long before strategy decks were a thing. This wasn’t marketing from the outside—it was participation from within.
🎨 Created Viral Visual Content That Fans & Labels Wanted
From thousands of concert photos to curated visual drops, we generated high-engagement content that traveled far beyond fandom. Our visuals were not only reposted by fans, but also licensed by Hua’s official studio, proving fan-made doesn’t mean amateur.
🔥 Engineered Growth Through Fan Culture Mechanisms
We activated fan-led campaigns, orchestrated hashtag trends, ran voting pushes, and built platform-specific growth playbooks. Whether it was Bilibili, Weibo, or Super Topics—we knew where the buzz started, and how to turn it into long-term digital footprint.
24K+
Organically Grown in Chinese Market
🎬
50+
videos
Created localized content
🌟
5.3M+
views
Top Video Views
🔥
follwers
Here’s how we helped Chris Quay win in the Chinese Market
When Chris Quay, a Western creator, set out to build his presence in China, we helped him start from zero. From account setup to content strategy and hands-on publishing, our team managed everything. One of his videos reached over 5 million views, another hit 3 million, and his following grew by more than 24,000 — all without paid ads. With deep platform insight and local storytelling, we helped Chris break through the noise and connect with Chinese fans in a real way.
Successful Partnership
Here’s how we helped
Donner Music win in the U.S Market
We have elevated Donner Music’s brand impact to over 100 million viewers by showcasing their presence at major music festivals, including Coachella and the Jazz Festival. Collaborating with industry icons such as Grammy-nominated producers and leading musicians who have performed with legends like Stevie Wonder, Beyoncé, Chappell Roan, Harry Styles, Ricky Martin, Benson Boone, and Sabrina Carpenter, we have significantly enhanced their market visibility. Our efforts in producing high-quality content and forging strategic educational partnerships have not only solidified Donner Music’s standing in the industry but also achieved a 30% cost saving, reinforcing their position as a formidable force in the global music community.
100M+
1-year Audience Reach
🎬
200+
videos
We made localized content with
grammy-level artists
📈
500K+
dollars
Direct / Indirect Revenue
💰
views
🎤 With Coachella
Genuine Crafter was instrumental in helping Donner showcase its latest products at Coachella, one of the world's most iconic music festivals. By orchestrating strategic brand positioning and engaging performances, we ensured Donner’s DST-700 electric guitar and Backbeat electric drum took center stage. With performances by Garrett Jones and Chesley Allen captivating the crowd, Donner’s presence at Coachella was a resounding success. Our expertise in event marketing and artist collaborations amplified Donner’s brand impact, making their cutting-edge instruments an integral part of an unforgettable festival experience. Genuine Crafter continues to empower brands by crafting meaningful industry moments that resonate with musicians and audiences alike.
Donner Artists Series
🥁 With Musicians Institute
Genuine Crafter helped secure the partnership between Donner Music and Musicians Institute (MI), bringing cutting-edge instruments, masterclasses, and GRAMMY-level mentorship to students. The Donner Room gives students access to the latest gear, while exclusive workshops, internships, and hands-on R&D projects prepare them for real-world careers. This collaboration strengthens MI’s leadership in contemporary music education and highlights Donner’s commitment to the next generation of musicians.
Why is Genuine Crafter
trustworthy?
Since 2020,
our solutions have been trusted by
Apple
Hua Chenyu
Donner
and so can you
We collaborated with Apple to develop App Design Strategy
In collaboration with Apple, we helped develop a mobile app concept for the Academy of Art University focused on student connection, community, and career support.
From strategic UX thinking to concept development, our team crafted a seamless digital ecosystem around four key pillars: Social, Explore, Dashboard, and Career. The prototype was voted Best Pitch Delivery by Apple’s judging panel and is currently in development.
This project showcases our strength in digital experience strategy, education-tech innovation, and Gen Z audience insight.
Here’s how we helped
”Chinese Justin Bieber” Hua Chenyu win in the Chinese Market
Before algorithms ruled the game, fandoms did.
When Hua Chenyu—who has the same fan-base level as Justin Bieber in China—rose to stardom, we weren’t just watching, we were helping shape the wave. Our team ran one of his most influential fan communities, created content that trended across platforms, and leveraged fan behavior patterns to build momentum that even the labels paid attention to.
10K+
🎬
posts
Created Fan Content
1M+
🌟
loyal fans
Built Fanbase Organically
80M+
🔥
views
Generated Online Exposure
🌟 Built a Loyal Fan Base from the inside
We operated one of Hua Chenyu’s largest fan sites, growing it to over 1 million followers. As fans ourselves, we knew what resonated. From meme formats to stan lingo, we built emotional stickiness long before strategy decks were a thing. This wasn’t marketing from the outside—it was participation from within.
🎨 Created Viral Visual Content That Fans & Labels Wanted
From thousands of concert photos to curated visual drops, we generated high-engagement content that traveled far beyond fandom. Our visuals were not only reposted by fans, but also licensed by Hua’s official studio, proving fan-made doesn’t mean amateur.
🔥 Engineered Growth Through Fan Culture Mechanisms
We activated fan-led campaigns, orchestrated hashtag trends, ran voting pushes, and built platform-specific growth playbooks. Whether it was Bilibili, Weibo, or Super Topics—we knew where the buzz started, and how to turn it into long-term digital footprint.
Here’s how we helped Chris Quay win in the Chinese Market
When Chris Quay, a Western creator, set out to build his presence in China, we helped him start from zero. From account setup to content strategy and hands-on publishing, our team managed everything. One of his videos reached over 5 million views, another hit 3 million, and his following grew by more than 24,000 — all without paid ads. With deep platform insight and local storytelling, we helped Chris break through the noise and connect with Chinese fans in a real way.
50+
🎬
videos
Created localized content
24K+
🌟
follwers
Organically Grown in Chinese Market
5.3M+
🔥
views
Top Video Views
Here’s how we helped
Donner Music win in the U.S Market
We have elevated Donner Music’s brand impact to over 100 million viewers by showcasing their presence at major music festivals, including Coachella and the Jazz Festival. Collaborating with industry icons such as Grammy-nominated producers and leading musicians who have performed with legends like Stevie Wonder, Beyoncé, Chappell Roan, Harry Styles, Ricky Martin, Benson Boone, and Sabrina Carpenter, we have significantly enhanced their market visibility. Our efforts in producing high-quality content and forging strategic educational partnerships have not only solidified Donner Music’s standing in the industry but also achieved a 30% cost saving, reinforcing their position as a formidable force in the global music community.
200+
🎬
videos
We made localized content with
grammy-level artists
100M+
📈
views
1-year Audience Reach
500K+
💰
dollars
Direct / Indirect Revenue
Successful Partnership
🎤 With Coachella
Genuine Crafter was instrumental in helping Donner showcase its latest products at Coachella, one of the world's most iconic music festivals. By orchestrating strategic brand positioning and engaging performances, we ensured Donner’s DST-700 electric guitar and Backbeat electric drum took center stage. With performances by Garrett Jones and Chesley Allen captivating the crowd, Donner’s presence at Coachella was a resounding success. Our expertise in event marketing and artist collaborations amplified Donner’s brand impact, making their cutting-edge instruments an integral part of an unforgettable festival experience. Genuine Crafter continues to empower brands by crafting meaningful industry moments that resonate with musicians and audiences alike.
🥁 With Musicians Institute
Genuine Crafter helped secure the partnership between Donner Music and Musicians Institute (MI), bringing cutting-edge instruments, masterclasses, and GRAMMY-level mentorship to students. The Donner Room gives students access to the latest gear, while exclusive workshops, internships, and hands-on R&D projects prepare them for real-world careers. This collaboration strengthens MI’s leadership in contemporary music education and highlights Donner’s commitment to the next generation of musicians.