Who is Genuine Crafter?
Who is Genuine Crafter?
Local Roots,
Global Reach
Hi, I’m Hao — founder of Genuine Crafter.
We started this company with one simple idea:
What if creators from the U.S. and China could truly understand each other — and grow together?
China and the U.S. are the two largest markets in the world. One leads in culture, the other leads in commerce. But between them lies a big gap — of language, platforms, fan logic, and brand expectations.
That’s where we come in.
Genuine Crafter is a cross-border creative studio built to help artists, influencers, and brands succeed across both markets. We speak both languages — literally and culturally. Whether you’re a Chinese creator looking to go global, or a Western artist ready to tap into China’s massive digital economy, We help you create content that resonates, build fans that stick, and land deals that matter.
From running viral fan campaigns to brokering brand sponsorships, from managing your YouTube to translating your voice for Xiaohongshu — we’re your content team, your strategy partner, and your cultural translator.
We believe real growth starts with real connection.
Let’s craft something genuine — together.
— Hao
Founder, Genuine Crafter
Local Roots,
Global Reach
Hi, I’m Hao — founder of Genuine Crafter.
We started this company with one simple idea:
What if creators from the U.S. and China could truly understand each other — and grow together?
China and the U.S. are the two largest markets in the world. One leads in culture, the other leads in commerce. But between them lies a big gap — of language, platforms, fan logic, and brand expectations.
That’s where we come in.
Genuine Crafter is a cross-border creative studio built to help artists, influencers, and brands succeed across both markets. We speak both languages — literally and culturally. Whether you’re a Chinese creator looking to go global, or a Western artist ready to tap into China’s massive digital economy, We help you create content that resonates, build fans that stick, and land deals that matter.
From running viral fan campaigns to brokering brand sponsorships, from managing your YouTube to translating your voice for Xiaohongshu — we’re your content team, your strategy partner, and your cultural translator.
We believe real growth starts with real connection.
Let’s craft something genuine — together.
— Hao
Founder, Genuine Crafter
Bridging the Scene
Hi, I’m Kevin — co-founder of Genuine Crafter and head of our China strategy.
I’ve spent years navigating the music world on both sides of the globe. From Berklee College of Music to engineering projects with over billions of streams, from Disney China collaborations to collaborations with Xiaohongshu (rednote), I’ve learned how to connect sound with culture — and artists with opportunity.
At Genuine Crafter, I lead our Chinese-side partnerships. That means giving you real access: to platforms, audiences, and decision-makers that matter. Whether it’s launching your content in China or turning Chinese trends into global movements, I’m here to make sure your voice gets heard — the right way, in the right places.
Let’s take your talent across borders, and build something that lasts.
— Kevin
Co-Founder, Genuine Crafter
Bridging the Scene
Hi, I’m Kevin — co-founder of Genuine Crafter and head of our China strategy.
I’ve spent years navigating the music world on both sides of the globe. From Berklee College of Music to engineering projects with over a billion streams, from Disney China collaborations to viral campaigns on Xiaohongshu, I’ve learned how to connect sound with culture — and artists with opportunity.
At Genuine Crafter, I lead our Chinese-side partnerships. That means giving you real access: to platforms, audiences, and decision-makers that matter. Whether it’s launching your content in China or turning Chinese trends into global movements, I’m here to make sure your voice gets heard — the right way, in the right places.
Let’s take your talent across borders, and build something that lasts.
— Kevin
Co-Founder, Genuine Crafter
Crafting Your Story, Visually
Hi, I’m Kimberley — Creative Director at Genuine Crafter.
Every creator has something powerful to say. My job is to help you say it clearly, beautifully, and in a way that truly connects.
I come from a design background, but to me, design is more than just how things look. It’s how stories are told, how emotions are felt, and how ideas move across borders. At Genuine Crafter, I make sure your visual identity speaks to the right audience — whether that’s on TikTok, Instagram, Xiaohongshu, or a campaign billboard.
I’ve worked across both Chinese and Western markets, and I know how different they can be. But I also know that creativity can bridge those gaps — when it’s thoughtful, honest, and well crafted.
I hope what you see here inspires you. And if you’re ready to grow, we’re ready to design the journey with you.
— Kimberley
Co-Founder, Creative Director, Genuine Crafter
Crafting Your Story, Visually
Hi, I’m Kimberley — Creative Director at Genuine Crafter.
Every creator has something powerful to say. My job is to help you say it clearly, beautifully, and in a way that truly connects.
I come from a design background, but to me, design is more than just how things look. It’s how stories are told, how emotions are felt, and how ideas move across borders. At Genuine Crafter, I make sure your visual identity speaks to the right audience — whether that’s on TikTok, Instagram, Xiaohongshu, or a campaign billboard.
I’ve worked across both Chinese and Western markets, and I know how different they can be. But I also know that creativity can bridge those gaps — when it’s thoughtful, honest, and well crafted.
I hope what you see here inspires you. And if you’re ready to grow, we’re ready to design the journey with you.
— Kimberley
Co-Founder, Creative Director, Genuine Crafter